Wednesday, January 28, 2009

Lomography store opening event

I had the chance to go to the Lomography store opening the other day with a few friends. Needless to say it was packed. Lomography has a a big cult following and most people haven't heard of it before. Lomography emphasizes casual, snapshot photography. Characteristics such as over-saturated colors, off-kilter exposure, blurring, "happy accidents," and alternative film processing are often considered part of the "Lomographic Technique." Users are encouraged to take a lighthearted approach to their photography, and use these techniques to document everyday life, as the Lomo LC-A's small size, simple controls, and ability to shoot in low light encourages candid photography, photo reportage, and photo vérité through the much-touted "10 Rules."

Lomography motto of "don't think, just shoot" presumes spontaneity, close-ups, and ubiquity, while deemphasizing formal technique. Typical lomography cameras are deliberately low-fidelity and inexpensively constructed. Some cameras make use of multiple lenses and rainbow-colored flashes, or exhibit extreme optical distortions and even light leaks.

I got a Colorsplash Camera for myself and I cant wait to get my film processed today. I throw the pix up soon.

For more on Lomography click here

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